Most people fail on keto because they are afraid of protein. While others are drinking oil, you need to understand the truth: without protein, you lose muscle, not just fat. In this guide, we debunk the gluconeogenesis myth and show you how to optimize your protein intake for real results, not just ketones on paper.
The ketogenic diet has become extremely popular in recent years, being used both for rapid weight loss and for mental clarity or blood sugar control. However, along with its popularity, a lot of confusion has appeared. If you enter any social media group dedicated to keto, you will notice a general panic around one single topic: protein. Many followers of this lifestyle fear that if they eat a steak that is too large, their body will immediately turn the meat into sugar and they will be kicked out of ketosis.
In this article, we break down the myths surrounding protein consumption in the keto diet and analyze the scientific reality behind them. We will see why protein is not your enemy, but rather an essential ally for preserving muscle mass and maintaining a high metabolic rate.
Myth number 1: Too much protein kicks you out of ketosis (Gluconeogenesis)
This is probably the biggest “boogeyman” in the keto world. The theory says that if you eat more protein than your body needs for repair, the surplus will be converted into glucose through a process called gluconeogenesis. Many believe this process works like a switch: you eat too much protein, blood sugar rises, ketone production drops, and that’s it—the diet is ruined.
The reality is much more complex and more favorable to you. Gluconeogenesis is a vital metabolic process and it is “demand-driven,” not “supply-driven.” Your body needs a minimum amount of glucose to fuel certain cells (such as red blood cells or parts of the brain) that cannot use ketones. If you do not eat carbohydrates, the liver will produce this glucose from protein or fat, regardless of whether you eat a small or large portion of meat. Studies show that gluconeogenesis has a relatively constant rate and does not suddenly accelerate just because you ate a protein-rich meal.
The importance of protein for muscle mass and metabolism
When you are in a caloric deficit to lose weight, your body looks for energy sources. If you do not provide enough protein, it will start consuming its own tissues—meaning muscle. Muscle mass is your metabolic engine; the more muscle you have, the more calories you burn even while sleeping.
On a keto diet, the goal is to burn fat, not muscle. If you keep protein too low out of fear of leaving ketosis, you will end up looking “skinny fat” — you will lose weight, but your body will be soft and your metabolism will slow down drastically. The reality is that protein is the most satiating macronutrient. It stimulates the release of satiety hormones, making the diet much easier to maintain long term.
Myth number 2: The keto diet is high-fat, not high-protein
It is true that the keto diet is, by definition, high in fat, but many people misinterpret this. They start drinking oil in their coffee or eating sticks of butter, while avoiding meat out of fear of protein. This is a major mistake, especially if your goal is aesthetics and performance.
Fat is your energy source on keto, but protein is the building block of your body. A correct and modern approach to the keto diet emphasizes high-quality protein (meat, fish, eggs) and uses fat as a lever for satiety. If you want to lose weight, you do not need to force fats at every meal; let your body burn its own fat, while ensuring you have enough protein to support your muscle structure.
How to choose protein sources on keto
Not all proteins are created equal. On keto, it is ideal to choose sources that come packaged with natural fats, as they are less insulinogenic than pure proteins (such as whey isolate powder). Here are some excellent examples:
Beef: Rich in iron, zinc, and B vitamins, it provides a complete amino acid profile. Eggs: Considered the gold standard in nutrition, eggs have the perfect ratio of fats to protein. Fatty fish (Salmon, Mackerel): In addition to protein, they provide Omega-3 fatty acids, essential for reducing inflammation. Chicken with skin or chicken thighs: Better options than skinless chicken breast, as they contain more of the fats required on keto.
The truth about athletic performance and protein
If you go to the gym or practice any form of intense sport while on keto, your protein needs increase. There is a myth that you can build muscle only with carbohydrates and elevated insulin. Although insulin is anabolic, amino acids are what repair the micro-tears in muscle tissue caused during training.
Athletes who adopt a “high-protein” keto diet (where protein can reach 30–35% of total calories) often report better recovery and more stable strength compared to those who stick to the classic 15–20% protein version. As long as carbohydrates remain below the 20–50 grams per day threshold, most people can consume generous amounts of protein without losing the benefits of fat adaptation.
Myth number 3: Protein harms the kidneys
This is a myth that does not apply only to the keto diet, but to protein consumption in general. The scientific reality is clear: for a healthy person without preexisting kidney disease, a high protein intake does not impair kidney function. The kidneys are extremely adaptable organs and can efficiently process amino acids.
In the context of keto, where hydration is essential because the body eliminates more water and electrolytes, it is important to drink enough water. As long as you are properly hydrated, your steak consumption is not a danger to kidney health.
How to find your personal balance
Every body is different. Some people enter ketosis very easily and remain there even with a high protein intake, while others are more sensitive. Instead of following arbitrary numbers from the internet, the best method is to monitor your results.
How do you feel? Do you have energy? Are you losing weight? If the answer is yes, then your ratio is correct. If you feel lethargic and are losing muscle mass, you probably need more protein. Do not be afraid to experiment. The ketogenic diet should not be a prison of numbers, but a tool that works for you.
Conclusion: Protein is the foundation, not the enemy
We conclude by reinforcing the main idea: protein is essential in the ketogenic diet. The myth that it kicks you out of ketosis is greatly exaggerated and has prevented many people from achieving the results they want. The reality is that protein protects your muscles, boosts your metabolism, and keeps you full.
The next time someone tells you to eat more fat and cut back on meat while on keto, remember that you do not just want to be “in ketosis” on paper — you want a healthy, strong, and functional body. And for that, protein is indispensable.
If you want to take your progress to the next level and make sure your workouts deliver maximum results even on a low-carb diet, do not forget that the right supplements can make a difference. Creatine, for example, is completely safe and extremely effective on keto, helping you maintain explosive strength even without large glycogen reserves.